Search engine optimization (SEO) is an ongoing practice of aligning what your website is communicating with what your prospects are searching for. It’s an art and a science and it’s evolving every day, and our team regularly researches and implements the best strategies, keywords, and keyword phrases to reach clients’ target audiences.
The purpose of Search Engine Optimization is to ensure that your business ranks highly in both Google and Bing search results. Being on the first page is important because a vast majority of all search engine users never even click on to the second page of the search engine results page (SERP). Being on the first page is good, but it isn’t good enough. Multiple studies show that over 60% of search engine users click on one of the first three results. Therefore, we are focused on moving your website up to one of the first three spots on the SERP’s and also seeing your site multiple times on the first page. If a user sees your website on the first page of the SERP multiple times it sends a powerful message as to who is the best in your industry.
